Content Strategy Outline

Friday, September 2nd 2022. | Sample

Content Strategy Outline – With 3 out of 4 marketers worldwide giving importance to content marketing, producing unique content to attract and convert website visitors is difficult. From social media to blog posts to ebooks and webinars, consumers access your content through multiple channels. The amount and frequency of content to be created can be dizzying. Fortunately, by starting with a solid strategy, you can ensure that your content flows smoothly and your marketing content stands out.

One of the most important elements of a successful content strategy is mapping your buyer’s journey. Examining a customer’s current buying path can give you valuable insight into the steps a lead goes through before becoming a customer. Generally, consumers follow a path that looks like this: awareness, research, consideration, and purchase. Knowing your buyer’s journey can inform your decisions about what type of content will resonate with your prospects and which distribution channels will be most effective in connecting them with your content.

Content Strategy Outline

Content Strategy Outline

Of course, planning your buyer’s journey will not lead to content marketing success. It’s definitely important, but it should be one element of your overall strategy. Start creating a comprehensive content strategy that includes targeting, developing buyer personas, identifying keywords, and brainstorming content topics using our free content template. You’ll be on your way to creating great content and attracting better leads.

Content Marketing Plan

Strategic Consultants is a leading management consulting firm. Our firm works with companies to define and implement strategies for growth and value creation.

We advise and work with companies on their most important issues and opportunities: strategy, marketing, organization, talent acquisition, operations management and M&A support. Content marketing goes beyond making your website have blog posts on industry topics. Like all other forms of marketing, it is made up of many moving parts; And you hold these things together with a content marketing plan or strategy.

So what is a content strategy, and why do you need one? A content strategy is a framework that describes where you want to take your business through your content marketing efforts and how you plan to get there.

It is a process that directs your efforts towards organizing your content. It will contain information about your audience, content titles, distribution channels and more.

How To Develop Content Strategy (with Template And Examples)

It’s no coincidence that 66% of companies that claim success in content marketing have a written strategy. Below I’ve highlighted the elements of a successful content strategy and how to implement it.

Let’s get a working definition of content marketing before diving into the steps involved in creating your strategy. Content marketing is the use of valuable information to attract, grow, convert and retain a specific audience. As mentioned earlier, you need an audio content program to be successful at this.

The purpose of all forms of marketing is to promote business growth. This also applies to content marketing. There should be an end in mind, and your efforts should contribute to the achievement of specific business goals.

Content Strategy Outline

So how do you choose content marketing goals that align with your overall business goals? Identify and track profitable customer actions.

Content Strategy Round Outline Modern Royalty Free Vector

These are actions that your content will encourage people to take and translate into potential or immediate benefits for your business. Includes subscriptions, downloads, views, demo requests and landing page conversions.

After identifying the profitable customer actions you can drive with content marketing, target them using the SMART framework. SMART goals are specific, measurable, achievable, realistic and timely.

Your goal should read something like: “Increase the number of email subscribers by 100 each month,” or “Increase the number of demo calls by 20% (from 5000 to 6000) by the end of the first quarter.” As you can see, these goals promise a relative contribution to business growth in some way.

Your content will only help you achieve your business goals if it helps your ideal customers. To make this happen, you need to target your buyer personas and tailor your content to meet their needs.

How To Create A Content Plan [free Content Planning Template]

Once the people are defined, expand the information you have about them to include their problems that you can solve with content. This can be done by going beyond details such as their age, gender, location and asking questions such as:

There are many ways you can find answers to these questions. Some of these methods include conducting direct surveys, going on social media, visiting forums like Quora and Reddit and using tools like Google Keyword Planner.

Finding out what your successful competitors are doing is a great way to determine what is working. By preaching about their content topics, you can get an idea of ​​what your audience is looking for.

Content Strategy Outline

In addition, such analysis can reveal content gaps that you can exploit. In other words, you can create content to provide a service your audience is not getting from your competitors.

Marketing Strategy Template

You can expand your research into the media types and channels your competitors are using. Doing this will help you determine what content your audience wants, how they want it and where they want it.

As for the “where,” the content offered on your website should be your main focus. But you can take part of your content to the places where your audience is and drive people to your website for valuable information. That way, you’ll have a publishing space that’s truly yours and in full control.

This step is to identify broad topics that you can create content for. These topics will depend on the information you get from studying your audience and your competitors.

You may want to narrow your focus when identifying broad topics to work on. However, this may not be the case depending on your industry and business. For example, this topic falls under the broad topic of content marketing but narrowed down to the broader topic of digital marketing.

Seo Content Strategy

Using the broad topics you have identified, you can use the topic group model. This is a type of content creation that focuses on creating topics under one broad topic.

Topic groups are important branches of your broad topic. From my example above where the broad topic is content marketing, the subtopics of my topic group would include:

To find smaller related ideas, do some research using your main topic. Brainstorm and use tools to find long-tail keywords related to that broad topic.

Content Strategy Outline

Content mapping is a technique used to create content that meets the needs of prospects and customers at various stages in their buyer’s journey. As HubSpot puts it, processes help you create personalized content for your audience so you can deliver the right content, to the right people, at the right time.

How To Build A Successful Content Strategy

Creating the right content map requires you to know two things. One is your buer persona, and the other covers the different stages people go through from the time they identify a problem to the time they buy. Then you have to create content for everyone and stage the buyer’s journey.

The question I need to ask is what is my target audience looking for at each stage of their journey? Then you have to identify a topic that can meet those requirements.

The point of this is to ensure that at every stage of the buyer’s journey for your target audience, you have content that will lead people. This way, you will keep prospects in your sales funnel and increase your chances of converting and keeping them.

If you want to learn more about how to map your content, check out our blog post here. To learn how to organize your customer journey, check out our link here.

Marketing Strategy Template

Content gap analysis examines existing content in an article to find gaps to fill. These gaps may be solvability, simplicity, novelty or usability.

It may also mean assessing your audience’s needs with existing content to find unanswered questions. The idea is to see how you can improve what already exists so that you can provide unique value.

You can conduct a content gap analysis in several ways. Another way is to look at your competitors and see what they have for a certain topic.

Content Strategy Outline

A simple Google search will reveal what you need to know. Look at the results on the homepage for a specific keyword and check the quality of the content found on that topic. Then be aware of where to go to get more value.

Example Of A Full Digital Marketing Plan And Budget

One way to do this is to do a gap analysis of your content. Check out all the features of your blog post and see how you can make them better.

Do you want more pictures? Can you develop an idea easily? Or are there aspects of that broader topic that you leave out entirely? Having a solid knowledge of your audience’s needs will help in this process.

This is where you use the broad topic you described earlier to create what’s called a master page. This page contains more detailed information on specific topics.

It has a layout where visitors can find almost all the basic information about the topic on that page. But it doesn’t end there. The main page will serve as the focal point for your blog posts below

How To Develop A Content Strategy (with Examples)

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