Brewery Business Plan: 3 Sample Plans for 2023

Introduction

Breweries are a booming business in the United States. With the craft beer trend on the rise, the demand for unique, locally-made beer is at an all-time high. If you’re looking to open up your own brewery, you’ll need to create a business plan that outlines the financials, goals, and approach to marketing. Here are three sample brewery business plans to help you get started.

Sample Beer Business Plan #1: Microbrewery

A microbrewery is a small-scale brewery that produces a limited amount of beer. This type of brewery is ideal for entrepreneurs who want to start a small business but don’t have the resources to build a full-scale brewery. The goal of a microbrewery business plan is to outline the steps needed to start a successful microbrewery.

Financials

A microbrewery requires a significant amount of capital to get up and running. Your financial plan should include the cost of equipment, ingredients, and labor. It should also include a marketing budget for advertising and promotion. Finally, it should include a detailed budget for bottling and distribution.

Goals

Your business plan should include a list of goals for the first year of operation. These goals should be realistic and achievable. Examples of goals include producing a certain number of barrels of beer per month, expanding the brewery to a larger facility, or increasing the number of distribution channels.

Marketing

Your brewery business plan should include a marketing plan that outlines how you plan to promote your beer. This could include traditional methods such as print ads, radio spots, and billboards, as well as digital marketing strategies like social media campaigns, email marketing, and influencer partnerships.

Sample Beer Business Plan #2: Regional Brewery

A regional brewery is a larger-scale brewery that distributes beer to a larger area. This type of brewery is ideal for entrepreneurs who want to open a larger business and are willing to invest more money and resources into the venture. The goal of a regional brewery business plan is to create a plan that outlines the steps needed to start and maintain a successful regional brewery.

Financials

A regional brewery requires a much larger investment than a microbrewery. Your financial plan should include the cost of equipment, ingredients, labor, and a larger budget for advertising and promotion. It should also include a detailed budget for bottling, distribution, and storage.

Goals

Your business plan should include a list of goals for the first year of operation. These goals should be ambitious and achievable. Examples of goals include producing a certain number of barrels of beer per month, increasing distribution to new states, or increasing the number of retail outlets.

Marketing

Your brewery business plan should include a comprehensive marketing plan that outlines how you plan to promote your beer. This should include traditional methods such as print ads, radio spots, and billboards, as well as digital marketing strategies like social media campaigns, email marketing, and influencer partnerships.

Sample Beer Business Plan #3: Craft Brewery

A craft brewery is a small-scale brewery that produces unique, flavorful beers. This type of brewery is ideal for entrepreneurs who want to create a unique beer brand and are willing to invest the time and resources into creating an exceptional product. The goal of a craft brewery business plan is to outline the steps needed to start and maintain a successful craft brewery.

Financials

A craft brewery requires a significant amount of capital to get up and running. Your financial plan should include the cost of equipment, ingredients, labor, and a larger budget for advertising and promotion. It should also include a detailed budget for packaging and distribution.

Goals

Your business plan should include a list of goals for the first year of operation. These goals should be ambitious yet achievable. Examples of goals include producing a certain number of barrels of beer per month, expanding the brewery to a larger facility, or increasing the number of distribution channels.

Marketing

Your brewery business plan should include a comprehensive marketing plan that outlines how you plan to promote your beer. This should include traditional methods such as print ads, radio spots, and billboards, as well as digital marketing strategies like social media campaigns, email marketing, and influencer partnerships.