30 60 90 Day Marketing Plans: What They Are and How to Make Them Work For Your Business

What is a 30 60 90 day marketing plan?

A 30 60 90 day marketing plan is a strategy that outlines how you plan to approach marketing your business over the course of three months. Each month has its own specific goals, strategies, and tactics that you should focus on in order to reach the desired results. The idea behind the 30 60 90 day plan is to provide a comprehensive overview of how you plan to market your business in the short-term, allowing you to focus on specific, achievable goals rather than long-term objectives.

Why Use a 30 60 90 Day Marketing Plan?

A 30 60 90 day marketing plan is a great way to break down your marketing goals into easily achievable tasks. It also provides a clear roadmap of how you plan to reach those goals, which can help you stay on track and ensure that you don’t get overwhelmed by the process. Additionally, it can help you to identify potential obstacles and create contingency plans to ensure that your marketing efforts are successful.

How to Create a 30 60 90 Day Marketing Plan

Creating a 30 60 90 day marketing plan is relatively straightforward. Begin by defining the goals that you want to achieve over the course of the three-month period. Then, break those goals down into specific tasks that you need to complete in each month. For example, if your goal is to increase website traffic, you might set targets for the amount of blog posts you need to publish each month, or the number of visitors you need to generate over the course of the three months.

Sample 30 60 90 Day Marketing Plans

Sample Plan 1: Increase Website Traffic

Month 1 (30 days): Publish two blog posts per week, and promote them in social media outlets. Launch a link-building campaign, and use SEO techniques to optimize website content.

Month 2 (60 days): Increase blog post frequency to three posts per week. Begin email marketing campaigns, and create an opt-in form on the website. Advertise in local publications, and start an affiliate marketing program.

Month 3 (90 days): Increase blog post frequency to four posts per week. Optimize website for mobile devices, and launch an online ad campaign. Implement retargeting ads, and measure website performance using analytics.

Sample Plan 2: Increase Brand Awareness

Month 1 (30 days): Create a brand identity and slogan, and launch a website. Create social media accounts, and develop a content strategy.

Month 2 (60 days): Publish two blog posts per week, and promote them in social media outlets. Develop relationships with influencers, and create a press kit.

Month 3 (90 days): Increase blog post frequency to three posts per week. Develop a customer loyalty program, and launch a referral program. Participate in local events, and create a referral program.

Sample Plan 3: Increase Sales

Month 1 (30 days): Launch a new product, and create an email marketing campaign. Develop a customer loyalty program, and offer discounts and incentives.

Month 2 (60 days): Increase blog post frequency to three posts per week. Launch an online ad campaign, and run a promotion or contest. Develop relationships with influencers, and create a referral program.

Month 3 (90 days): Increase blog post frequency to four posts per week. Implement retargeting ads, and optimize website for mobile devices. Measure website performance using analytics, and adjust campaigns as necessary.

Conclusion

Creating a 30 60 90 day marketing plan is a great way to focus your efforts and ensure that your short-term marketing goals are achievable. By breaking down your goals into specific tasks and timeline, you can create a comprehensive plan that will help you reach your desired results. With a little planning and preparation, you can make your 30 60 90 day marketing plan as effective as possible.