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  A Guide to Sports Sponsorship Application Examples

  What is a Sports Sponsorship?

  A sports sponsorship is a type of financial or in-kind support for a sports organization, sports team, or professional athlete. Sponsorships can range from cash payments, free or discounted products or services, or even the use of a company’s name or logo. Sponsorships are beneficial for both parties, as the company or individual providing the sponsorship can gain exposure and recognition, and the sports organization or athlete can gain financial or product support.

  Types of Sports Sponsorships

  There are a few different types of sports sponsorships. These include:

  • Title Sponsor: A title sponsor is the primary sponsor of an event, organization, or team. They are typically featured in the title of the event or team.
  • Co-Sponsor: A co-sponsor is a secondary sponsor of an event, organization, or team. They typically provide lesser support than title sponsors.
  • Product/Service Sponsor: A product or service sponsor provides either a product or service as a form of sponsorship.

  Sports Sponsorship Application Examples

  When applying for a sports sponsorship, there are several things that need to be taken into consideration. For example, the type of sponsorship, the amount of money or resources being requested, and the proposed timeline for the sponsorship need to be included in the application. Below are three sample sports sponsorship applications:

  Example 1: Title Sponsor

  XYZ Corporation is requesting to be the title sponsor for the XYZ Cup, an upcoming international soccer tournament. XYZ Corporation would provide a cash sponsorship of $50,000 to cover the costs associated with the tournament, and would receive branding and promotional opportunities in exchange. XYZ Corporation would also receive the title of being the tournament’s title sponsor.

  Example 2: Co-Sponsor

  ABC Company is requesting to be a co-sponsor of the ABC Marathon, an upcoming marathon event. ABC Company would provide a cash sponsorship of $10,000 to cover the costs associated with the event, and would receive promotional opportunities in exchange. ABC Company would also receive the title of being a co-sponsor of the event.

  Example 3: Product/Service Sponsor

  123 Company is requesting to be a product/service sponsor of the 123 Triathlon, an upcoming triathlon event. 123 Company would provide a product or service sponsorship of $5,000 to cover the costs associated with the event, and would receive promotional opportunities in exchange. 123 Company would also receive the title of being a product/service sponsor of the event.

  Conclusion

  Sports sponsorships can be a great way for companies and individuals to gain exposure and recognition. By submitting a well-crafted application, companies and individuals can have a better chance of securing a sports sponsorship. Above are three sample sports sponsorship applications to help guide the application process.